Advertising Essay

E really day, whether watching tv, listening to the radio, or drive in the car, people encounter all sorts of advertisements. For as long as most laughingstock remember, advertising has been all over the place, and over date it has weaved its way into the day to day lives of society. The give of advertising is to grab unrivaleds attention and to persuade them of something, usually to buy a overhaul or a product. And whether we realize it or not, negatively or positively, advertisements bushel people psychologically. Some of them use bright colors, some others use statistics, and some use humor to grab ones attention.One such advertisements comes from the gym, artificial sa regularizeite seaworthiness. satellite physical fitness attracts members by use of humor and by kindly to the physical and financial needs of the average joe in their advertisements. In this commercial, in that respect are young, fit women walking around the locker room lecture about how hot they are and how hot they think each other are, all the while a normal woman of a dinky older age sits in her towel and witnesses their conversation. You can tell that shes clearly uncomfortable with organism in the situation. She then goes on to tell the fitness instructor And thats why I dont a worry gyms and the instructor responds with Well, were not a gym. Were Planet Fitness. So they understand that not every remains that goes to the gym is a king-size muscled hunk, and that sometimes it can be a little uncomfortable universe around people that are like that. The way that Planet Fitness is built and the way in which they carry themselves, is that they make the customer tactile property that they are whats most important to the company. They care about making you feel comfortable while being able to exercise in a unrestricted gym. Planet Fitness also understands that not everybody is do up of extra money.This is taken from the Planet Fitness website, We dont have any salespeople, and we dont bother with all the extras like juice bars and childcare that drive up costs and can make a gym membership seem more like a car payment. Instead, weve boiled our business down to the things that you really desire in a health club clean, stylish, hassle-free facilities that are filled with piles of brand-name cardio and strength equipment, and a lot of happy people. If youre looking for a comfortable, friendly place to exercise, and like a great deal, then youll cope Planet Fitness. (http//www. planetfitness. com/About-Planet-Fitness-Gym).They offer memberships for secure ten dollars a month, which is an amazing trade compared to other big name gyms such as the YMCA or 24 Hour Fitness. By offering cheap rates, it creates a great inducement for somebody to exercise at Planet Fitness. Lastly, Planet Fitness seems to invoke to women in this advertisement. Its socially acceptable to say that women are looked at as being more sensitive than men when it comes to their appearance and body image. So in this particular ad, they show that the normal woman is very very uncomfortable in the locker room and its rattling a deal breaker for her when it comes to going to the gym.So by masking this advertisement, Planet Fitness can attract more female customers just by letting them know that they wont be judged at the gym and they can exercise with a peace of mind. With all this being said, it can be concluded that the advertisement by Planet Fitness is a successful one. By appealing to peoples wallets and by dint of their understanding of the comfort zone, and having humorous commercials, theyve established credibility with the public as being a welcoming, friendly gym all at a low cost.